Attraction Marketing Basics Part 2


Your Competitor’s Sales Pitch Brings You Sales 

Ann Sieg, Master Attraction Marketer, says it this way In her book “The Attraction Marketer’s Manifesto”. attraction Marketing is all about being a “distributor of information”.  Her basic formula?  “Teaching Sells”.
Think of it this way.
Your cross line member in your MLM does a great job of prospecting offline.  They know how to get in front of people and do face to face marketing. But…
After spending time and perhaps money to carefully paint a picture about how your company or product can change their lives, the prospect declines the call to action on the spot.   Maybe worse than that, the meeting is a “pitch fest” leaving the guest interested, but, determined not to do business with this sales rep.
Being interested,  they go home and after thinking about what they heard, decide to Google some keywords.

Content Marketing Works 🙂

Any guesses about what could happen next?
Yep, your consistent Content Marketing with blogging, doing Social Media, captures their search. They find you online and decide to buy from you rather than the MLM member who educated them in the coffee shop! How cool is that 🙂
Thanks very much for the lead!
Isn’t that fun!
Your online information has validated what they have already heard. Your presence is credible. Trust is built through an online exchange.  Now you’ve also taught your new customer that they their business can be built online.

Be Consistent in Creating Your Marketing Content

So, in your online content marketing, keep your ideal customer in mind. Write directly to that person. Keep your writing interesting, educational…giving value to your ideal customer.  You can be sure they’ll find you!
You’ll find more on how to bring leads to your online business at this post.
Leave a comment below if this makes sense to you. I want to hear from you. 🙂
Pat Lee

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