Our Troops Fight for Our Freedoms

lest we forgetIn Canada we set this day aside to honor our veterans and the huge sacrifices they have made for our freedom to live…to do business…to build our lives.

Around the world freedom is a treasured gift.

Just this past week Canada has a brand new Leader at the helm of this vast country. Prime Minister Trudeau promises a whole new style of leadership.

Individually we have the opportunity to become the leaders of our choosing, building a business to create new futures.

Here are a few more thoughts on that…

Looking for training for more leadership in your business? Go here

Wanting to see greater growth in your online business? Check this out here

Ann Sieg Reveals The Secret Formula for Sales

Ann Sieg Reveals Secret Formula for SalesWhat is the Secret Formula?

Ann Sieg, Master Attraction Marketer, says it this way In her book “The Attraction Marketer’s Manifesto“. Attraction marketing is all about being a “distributor of information”.  Her basic secret formula?  “teaching sells”.
Think of it this way.
Your crossline member In your MLM does a great job of prospecting offline.  They know how to get in front of people and do face to face marketing. 

However, after your competitor spends time and money to carefully paint a picture about how your company or product can change their lives, the prospect declines the call to action on the spot.   Maybe worse than that, the meeting is an”pitch fest” leaving the guest interested but, determined not to do business with this sales rep.

In Search of Information

But being interested  they go home and after thinking about what they heard, decide to google some keywords. (the secret formula in action)
Any guesses about what could happen next?  
Yep, you have applied the secret formula, your consistent blogging, doing Social Media, captures their search. They find you online and decide to buy from you rather that the MLM member who educated them in the coffee shop. OK, so the teaching started in the coffee shop offline, but your continued online teaching brings in the sale.

Thanks very much for the lead!  

Isn’t that fun!
Your online information has validated what they have already heard. Your presence is credible. Trust is built through an online exchange. Now you’ve also taught your new customer that they don’t have to prospect in person. They can see that the secret formula works. the respectful online teaching brought results.
So, in your online content keep your ideal customer in mind. Write directly to that person. Keep your writing interesting, educational…giving value to your ideal customer. 
You’ll find more on how to bring leads to your online business at this post.  
Pat Lee

Customer Loyalty, How to Gain an Edge on Your Competition

customer loyaltyYou know there’s lots of competition vying for the attention of the same customer you are reaching out to.  So what’s the hope of  gaining attention and even giving your competitors a run for your Ideal Customer’s loyalty? Read More→

What Makes You So Special?

What Makes You so Special?What Makes You So Special Builds Your Business

Whether you are a network marketer, a coach, consultant, small business owner, the principles of attraction marketing apply the same. 

Having your online presence supports your offline marketing. When your Ideal Customer is looking offline at your business or opportunity, you can direct them to your online presence.  Read More→

How to Earn Customer Loyalty for You and Your Business

How to Earn Customer Loyalty for You and Your BusinessCustomer Loyalty is Won with Good Communication

In this age of instant communication,Customer loyalty is earned by how you are able to convey your ability to deliver old fashion service and guarantee customer satisfaction.

You as a business owner can make sure your customer understand the benefits of the ease and comfort of doing business with you. Then make sure you are delivering good value  via email and your blog content. Read More→

Your Business Strategy Map-What Is It?

Your Business Strategy Map-What Is It?In the business world, there are a lot of terms coined to depict the activity of being in business.

Business Strategy Map is just that, a term that creates for me, an big picture of the activities put together to direct, focus and bring , for an online business,  leads and sales.  In other words everything that comes together to make money in your business.

So Why The Term Business Strategy Map?

About four years ago, I heard a lot about a phrase “Market Funnel”.  That is a term that refers to the process of bringing visitors, eyeballs if you will, to your online content (blog). Read More→

Your List, is The Most Valuable Asset of Your Business

The Main Reason to Market Online is to Build a List!

You don’t have a list? You will.  That is why you are here, committing yourself to Your List, is The Most Valuable Asset of Your Businessthe learning curve of building your business online.  The sole purpose of all the work to build an online presence is to attract your Ideal Client to your stuff and have them give you their name and email. That will happen. Your list will begin and grow. Read More→

10 Keys to Success Online

10 Keys to Success OnlineSuccess online happens when a business owner positions themselves in their circle of influence as someone who has a solution to the people they are selling to.
The first key is to figure out what it is about you and your product or service that makes you stand out from the crowd. Every business owner brings something to the table that makes them distinctive. You could be selling the same product or service that dozens of other people are promoting, but just the way you package your information appeals to the Ideal Client you are targeting.

So, how do you find out what it is that makes you unique in your marketing?
Start with an inventory of your life and yourself. Read More→