Being Authentic is Not About Displaying Your Dirty Laundry
Eric Walker knows what it means to be authentic in writing blog posts. He does that personally in his blog. He talks about making meaning when marketing. For me, that feels like there is a transparent relationship between the marketer and their Ideal Customer, between the blogger and their readership. Visit Eric’s blog to see how he makes that happen in his writing.
“It takes a level of emotional maturity” to determine what is appropriate to post. Your audience is not interested in you airing your “dirty laundry”. In this interview, important tips are revealed for effective marketing.
Eric and I talk about this at a recent live event. Watch this video to hear what he has to say about engaging your list with authenticity.
If you enjoyed this interview segment, leave a comment below. You will find part one of this three part interview here.