Offline Business Moving Online is a Big Step
I know that you might think, well I’ll just use the “cookie cutter” site the company provides me and business will be great.
It’s wonderful to think it might be that easy, but…you need to know that the Search Engines don’t pay any attention to those kinds of sites that are only differentiated from each other by the Sales Rep name.
That means that any advertising you do isn’t going to get much traffic except maybe for Facebook ads. You’ll find though that today’s consumer is pretty quick to recognize a corporate site and not spend much time there.
What are the First Steps to Moving Online from Building Online?
I recently had a conversation with Julee Huston of Boise Idaho. Julee and her husband Cary, have years of building Network Marketing businesses successfully in the offline space. Julee was a sought after trainer and motivational speaker for her industry. She spoke internationally for their NWM company encouraging and training for business growth.
Now…Julee is shifting from promoting her company first to building her business around her. Listen to this short interview about what she sees as the most important task in moving into the Online space with your business.
Your Online Business Makes You the Top of the Business Strategy Map…
What does that mean? Just like Julee says, your business is about you first…then your Network Marketing company or Direct Sales.
When you build your brand, you are in control of your destiny. You build your own list, not the companies list. If the rules of your company changes, your interest in their product shifts…then you are still in business. You can find additional opportunities to create income streams to your home that you have control over.
Here’s a simple illustration. To explain: You are the product! Does that sound scarey? I’m sure it does…but think of it this way…Do you want a business you control long term? Are you willing to do the work to find how you can brand yourself? In the end, you are the CEO of your business, that’s a big responsibility, but it’s also Freedom to live life on your terms. Moving Online Works Best with TeamWork…Find a Mentor
The road to moving your business online can be a bumpy, winding road that works a lot better if you get yourself a mentor. Someone who is going to make sure your build a solid foundation to your business. Someone who has stubbed her toe and more in the effort to get Online. Someone who has arrived at the destination and knows the path to creating your own Irresistible Brand. Julee and I met at the Live Event of our mentor Natasha Hazlett.
Natasha has created a beginner’s guide to creating your own brand. Check out this 6 minute video where Natasha gives you all the goods in what she has to offer you in her Irresistible Brand Blueprint webinar.